Why You Need a Graphic Designer Who Knows SEO To Build Your Website!
- Jenn Lamb
- Mar 17
- 4 min read
Because a Beautiful Website Alone Won't Cut It!
So, you’re either thinking about building your first website or maybe you're considering giving your current one a complete makeover. Either way, BIG things are coming your way!
Whether you're starting fresh or revamping your site, one thing is clear — a beautiful, well-designed website is a must. But here’s the thing: it’s not just about looking pretty. Without the right SEO (Search Engine Optimization), your shiny new or revamped site could end up as nothing more than a digital business card. Sure, it looks nice, but it’s not doing its job to attract the right traffic.
I have seen it time and time again, especially with clients who come to me who already have a website, and it just breaks my heart when I learn that the original designer they hired knew NOTHING about SEO and their website is literally just a digital business card and is doing NOTHING to generate traffic to their business.
Here’s why working with a graphic designer who understands SEO is a game-changer when building or refreshing your website. Let’s dive in!
1. Looks Aren’t Enough — You Need to Be Found
We're about to create a stunning website, and I'll make sure it has amazing design, top-notch photography, and a layout that screams “I’m professional and modern!” But guess what? If your site isn’t optimized for SEO, all that beauty won’t matter much. No matter how gorgeous your website is, if people can’t find it, what’s the point?
As a designer who knows SEO I'll make sure your site isn’t just another pretty face on the internet. I'll ensure that search engines like Google can crawl, index, and rank your site so people can actually find you when they search. After all, what good is a website if no one ever sees it?
2. Optimized Images Matter (For More Than Just Looks)
One of the first things people focus on when building or revamping a site is the photos. You want them to be high quality and reflect your brand’s personality. But here’s a fun fact: big, unoptimized images can slow down your website, which could drive potential visitors away faster than you can say “bounce rate.” AND the "Google Monster" doesn’t like slow websites either.
As a graphic design that understands SEO, I will not only ensure your images look fantastic but will also optimize them for faster load times. I’ll adjust image sizes, choose the right formats, and even ensure proper alt text and filenames — all of which help boost your SEO.
This means your site will be faster, and your beautiful images will also help draw in more visitors through search engines.
3. Design Is Important, But User Experience Is Key
Sure, you want your site to look amazing. But it also needs to be easy to navigate, quick to load, and enjoyable to use. That’s where SEO and design come together! I'll not only make sure your website is visually appealing, but I’ll design it in a way that makes it easy for users to find what they need, stay longer, and explore more.
This kind of user experience (UX) is exactly what the "Google Monster" loves. When people can easily navigate your site and enjoy their time there, Google rewards you by ranking you higher in search results. So, the smoother and more intuitive the design, the better your SEO — and the better your chances of turning visitors into customers.
4. Mobile Optimization: Because Everyone’s on Their Phones
Here’s the deal: everyone is on their phone. Your customers? They’re browsing on mobile. Your potential clients? Also on mobile. So, if your site isn’t optimized for mobile devices, you’re already losing a big chunk of traffic. In fact 90%+ of your traffic is going to come from Mobile!
As a smart SEO designer, I will make sure your site works flawlessly on both desktop to mobile.
When your site is mobile-friendly, not only does it provide a better experience for visitors, but the "Google Monster" also bumps you up in search rankings. Mobile optimization is a must, so don’t overlook it when planning your site.
5. Content + Design = SEO Success
We've got great content...home, about, services, products — it’s all there. But here’s the thing: it doesn’t matter how great your content is if it’s not structured properly. Search engines need to understand what’s on your pages, and having a clear content structure is key.
I'm one of the few designers who truly gets SEO, and I will ensure your content is organized with proper headings, subheadings (H1, H2, gets.), and has good internal linking to other pages. This helps both users and search engines navigate your content more easily, which can help boost your rankings. Plus, I’ll make sure your most important content is easy to find and read, making your website more engaging for everyone.
6. The Techy Stuff Matters Too
Ok once we have the design down, we need to think about the technical side of things? This is where I shine as an SEO-minded designer. Things like site architecture, clean code, and internal linking all play a huge role in how Google crawls and ranks your site.
As an SEO expert I will make sure your site is properly structured so search engines can easily index your pages. I’ll also make sure that your URLs are clean, internal links are properly set up, and there’s nothing blocking Google from crawling your site.
Conclusion: Don’t Let Your Website Be Just a Digital Business Card...Hire a Graphic Designer who knows SEO
You're Investing In your business with a gorgeous website with stunning visuals and fantastic content, don’t let it become just another digital business card. Sure, it might look great, but if no one can find it, you’re not making the most of your hard work.
It's important that you choose a graphic designer who knows SEO is the key to turning your website into a powerful tool that attracts visitors, keeps them engaged, and helps you climb the search rankings.
Don’t settle for just “pretty” — get the best of both worlds and turn your site into a high-performing, search engine-friendly masterpiece.
Ready to take your website to the next level? Let’s make it happen! Click the button below to book a free call with me, let's discuss all the details for your website!
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